There are different views as we discuss marketing activities in the healthcare arena. Yet, while some may even consider marketing healthcare services unethical the reality of the situation is that technology changes are forcing us to rethink strategies in terms of how to capture customers and run a successful business.

Marketing itself is a tricky area as you can throw money at it and never get the desired outcome. Another point to consider is that there is no such a thing as a sure-fire method that will work for everyone every time. Last, no marketing campaign can be allowed to…

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Written by: Dr. Jose I. Delgado, CEO/Founder of Taino Consultants, Inc.